Logos, websites, your business and personal profiles all require color. The right color choice will either make your brand pop or flop. I’m speakng to an authority on color in this podcast and sharing with you a simple tool that makes color selection easy for everyone.
It is often the simple tasks in life that feel the most overwhelming. Selecting color certainly can be easy some of the time and overwhelmingly difficult the rest of the time.
How many times have we each needed to select a color theme for a wall or room. The process should be simple…you grab a few color sticks at the hardward store and then go home hold it up to you wall and think, “okay, no problem”. You spend 40 to 50 bucks on a can (because good paint is worth it) and then go home. When you start painting you realize “Hey, this color doesn’t go with my red carpet and brown couch.What was suppose to be simple can turn into a totally stressful task. And worse yet you pick the wrong color.
Gail Callahan aka the “KangarooDyer” is the author of Hand Dyeing Yarn and Fleece, (Storey Press) and the creator of the Color Grid – an amazingly simple tool that takes the guesswork out of color symmetry.
Gail provides us with a single tip that everyone can live by:
“Begin with the color that you like”
And then let the Color Grid help you find complimentary colors that make your choice POP!
Listen here to this episode and find out how Tatoo artist to the Madison Avenue crowd use the Color Grid!
Gail Callahan links
YouTube – how to use Color Grid
Gail Callahan’s Books
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