Brewing Calm is the best way to describe what Gary Bogoff has created with his team of 55 employees at Berkshire Brewing Company. As President and CEO of one of the top 135 US breweries being anything less than calm as a cucumber for Gary wouldn’t work. The final product (beer) speak volumes of a smooth running team at the South Deerfield, Massachusetts brewery
In case you didn’t know it: Brewing beer is hard work. The brewer has to manage a lot of hot water to make a cool product. And that is the easy part! Getting brand loyalty requires providing new products continually and making the same recipe spot on, over and over again. Try that in your kitchen!
Gary’s passion for homebrewing led him on an amazing journey from local micro brewery to regional brewery.
Like many entrepreneurs, the product that drove Gary to success is still a driving force – “I like beer”, but the true measure of his success lies in “Brewing Calm” leadership, i.e., People Management.
Gary Bogoff discusses his concept of Controlled Chaos and what it takes to remain on top of the continually growing craft beer scene.
He offers us a glimpse into the life of brewing 4 times a day and what it takes to stay steady on. Gary also reveals what he considers to be the most chaotic part of being a craft brewery in the 21st Century.
Download this episode and listen to me, Ria who’s real claim to fame is being the western Massachusetts’ beer writer even though her full time gig is being CEO of Response Training Programs LLC – yes somehow the 2 roles work ~
Links to Berkshire Brewing Company
Website: Berkshire Brewing